Follow the printer's design specs. Before you get too far along on your designs, contact the printer and get the design specifications. Specs vary by printing method and the printer itself, and you'll avoid extra set-up fees by sending a file ready to print.

Keep text brief and easy to read. People aren't at the show to stand and read your booth. They have a lot of ground to cover. Keep it simple--convey who you are and why you're the best at it quickly and clearly. Don't use fancy, hard-to-read fonts.

Use eye-catching graphics and color. You only have a few seconds to capture the attention of your prospect walking the aisles--and a bland booth won't do the trick. Use unique images and innovative designs to draw the eyes of prospects. And don't be afraid of color; not everything has to be blue.